Agents outranked them for their own boats. Today they are #1 on Google.
Blue Voyage Thailand runs private yacht charters with 22 boats in Phuket, Pattaya, Koh Samui and Krabi. Before its new website, agents and brokers ranked above it on Google, even for its own boats. We rebuilt the site in Thai and English for Google and for AI answers. Today it is the first result for “เช่าเรือยอร์ช ภูเก็ต”.
CHECKED ON GOOGLE THAILAND, 25 OCTOBER 2026- #1
- for “เช่าเรือยอร์ช ภูเก็ต” on Google, not counting ads
- #3
- for “yacht charter phuket”
- 118
- pages, each labelled for Google
- 86
- out of 100 on Google’s speed test for phones
01 / Before
Before: agents in front of the owner.
Blue Voyage started in 2014 with one second-hand boat and grew to a fleet of 22. Online, others were selling its trips. In early October 2026, 12 of the 24 boats on its website were also listed by agents and brokers with baht prices in their page titles, and when one boat was searched by name, agents filled eight of the top nine Google results.
The old website showed no prices on its home page, listed most prices in US dollars, and its home page loaded 60 scripts and 72 stylesheets.
02 / What we built
What we built.
- A page for every trip, in Thai and English, such as Phuket catamaran charters and Pattaya island trips.
- Prices in baht on the home page and on one price page.
- Labels in the page code (structured data) on all 118 pages, with the same company name and registration number everywhere.
- A plain summary for AI assistants (llms.txt), with the door open to the crawlers behind ChatGPT, Claude, Perplexity and Google’s AI.
- Google and Tripadvisor ratings for each destination, linking to the original reviews.
- Old page addresses checked to lead to the new ones, and fast pages: 86 out of 100 on Google’s speed test for phones.
03 / Today
Today: first for “เช่าเรือยอร์ช ภูเก็ต”.
The new website went live in October 2026. On 25 October 2026, searching Google in Thailand without being signed in:
| Search | Position |
|---|---|
| เช่าเรือยอร์ช ภูเก็ต | #1, not counting ads |
| private yacht charter phuket price | #2 |
| yacht charter phuket | #3 |
| catamaran charter phuket | #4 |
AI answers usually follow a few weeks behind Google. The first full measure of the relaunch is due in early December 2026.
Sources: SV News, 24 October 2026, citing Forbes Thailand and the Wayback Machine; Google Thailand, 25 October 2026.
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